Update: it is on sale for $2.50 thru this week = $1.40 ! $0.55/1 Nature's Own Bread - use zip code 80201 if needed. (thanks, pc&d!) Last week at Price Chopper I noticed this bread had stickers for $2.50 on them, not sure if they are still on sale or that is the new regular price, will update. If still $2.50 then only $1.40 after coupon doubles.